Why Us

Do More, On Your Terms

Enjoy the flexibility of being in business for yourself, with the knowledge that you have a strong partner firm supporting you. As part of Bay Financial, you’ll have personalized support to run your business, pursue your goals, and serve clients in the way you choose.

Personalized Support

Enjoy local, branch-level support for your business, beginning when you first transition to Bay Financial. We’ll get to know you, your team, and your business vision and deliver the right resources you need to grow and thrive. Look to us for support with:

And, you’ll have support to harness the power of LPL’s national network—we’ll help you navigate the ins and outs of the larger organization and connect you to the concierge teams and services that make the most sense for your business goals.

In-House Expertise When You Need It

Leverage Bay Financial’s specialized experience and knowledge as an extension of your team to best serve your clients’ financial needs. Working together, we can help you deliver solutions that exceed your clients’ expectations in:

Competitive Economics and Turnkey Infrastructure

There are a variety of different costs to consider as an independent business owner—working with Bay Financial helps remove the guesswork. You’ll receive competitive payouts that give you a high level of flexibility to manage local expenses and invest in your business the way you see fit. And, with our national affiliations with LPL Financial and PartnersFinancial, you’ll benefit from their leading scale with expanded product access and competitive pricing rates.

As an affiliated practice, you’ll have physical space and office infrastructure managed on your behalf, giving you more capital for your business management and growth efforts. We’ll handle the office environment, from computers and hardware to furniture and décor, so you can stay focused on doing what you do best.

Autonomy and Control

This is the true cornerstone of being an independent LPL financial advisor. You’ll have full ownership of your book of business and we will never compete for your client relationships. We offer no proprietary products and have no other business lines to promote; our full focus is on supporting you. You decide what’s best for your clients and their unique investment strategy.

You’ll also have the choice to operate as your own individual brand or as a Bay Financial-branded branch. We can be as visible as you’d like or remain in the background; the choice, like all aspects of your business, is yours.